Santa Fe “Travel the Chief Way” brochure, 1960

Santa Fe didn’t produce lavish brochures for each of its streamliners, as Union Pacific did. Instead, Santa Fe published one color brochure for its Hi Level El Capitan and the brochure, shown below, which covers all of its trains.

The first picture below is of the full-length dome cars (called Big Dome lounge cars, as opposed to the Super Chief”s small Pleasure Dome lounge car) which ran first on El Capitan and on the newest of the Santa Fe streamliners, the San Francisco Chief. When in 1956 El Capitan became Hi-Level (all two-story cars, the forerunners of Amtrak’s Superliners), its Big Dome lounge car was transferred to The Chief. When The Chief was discontinued in 1968, the Big Dome lounge cars were transferred to the Texas Chief.

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The Turquoise Rome, in the Pleasure Dome lounge car, could be reserved for private parties. In the late 1940s, when these cars were added to the Super Chief, not all of the Hollywood elite had turned to the airplane yet.

Next, below, are the front and back of the folder.

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We might assume that the dining car shown is on the Super Chief, although I don’t know that the diners on the Chief or San Francisco Chief were different. The sleeping car rooms might have been on any of the Chiefs.  Note the care taken with the view out the windows.

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The train below, with the sleepers on the end, including one in two-tone gray, is either the Chief or the San Francisco Chief.

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The three drawings and photo below are advertising El Capitan.

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The brochure includes several scenes of places a person might go to on the Santa Fe. Below are most of the brochure’s photos of destinations. Note that each caption, save one, mentions Santa Fe.

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